NVivo is a qualitative data analysis (QDA) software designed to help researchers organize, analyze, and find insights in unstructured or qualitative data, such as interviews, focus groups, surveys, social media content, and more. It is widely used in academic research, social sciences, healthcare, and other fields where complex qualitative data needs to be analyzed. NVivo allows users to code data, explore relationships, visualize findings, and generate reports, making it a powerful tool for managing and analyzing qualitative research projects.

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